It's gaining its popularity again! Oh what do i mean by again?Well, i think this product has been around for don't know how many decades and it's been selling good. However, there's always one problem, you would have to fold the packet each time you take one out of the it. troublesome and unglam? hm, it's probably not for the macho teenagers.
Recently, I see everyone is having a packet of it, that's what i mean by slowly gaining its popularity back. One of the possible reason i could think of is~~~~ the new package!
It now comes with zip&lock packaging instead of the good old paper (environmentally friendly) packaging. In terms of marketing, this is to increase consumer's utility in form. The convenience of consuming and the taste of the lozenges will also be maintained unlike previously whereby it is always "moistured" if not folded properly. Oh, one brilliant idea. why didn't the company thought of it earlier? ^^
p/s: haha, this is a completely random post in the midst of revising marketing. ^^
2 comments:
why i cant see any of the package you talked bout above?
well, been eating fisherman's friend recently due to my sickness...haiz...well, it tastes good^^
i like the one with apple mixed with dunno what flavor...
ahahah~ im not sure about that in malaysia. but they all come in a zip&lock packet in singapore^^
haha, get well soon!
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